Gabriel Cabrera is back to share tips on building your profile online. Catch his seminar “Using Your Blog To Land Your Dream Job” to learn more.
A few days ago I read this article about how pumping content like there’s no tomorrow isn’t the smartest thing to do, especially now that the blogosphere is so saturated (I mean come on, even grumpy cats have blogs!).
This slow blogging / mindful social media rule should be applied to all of your social channels, and even more so to Instagram, which is being used by tons of companies and potential employers to scout for new talent (or to creep on a potential candidate). So, how can you use Instagram to enhance your resume?
1. Choose Your Style: What kind of content are you going to share? Party hardy? Professional? Baby pics? Remember that your account is a micro blogging platform that can be used to give your potential employer a closer, more personal look at your skills. If you can’t resist the urge to Instagram your breakfast or your friend twerking by the cheese counter, then create a completely separate account where you post all this stuff for friends to see and avoid including it as part of your professional links!
2. The Best and Nothing But The Best: Curate your feed as much as you can! For example, if you’re planning to apply for a job at a Non-Profit organization, then take photos of events where you’ve participated and choose the best picture. Don’t show selfies of you in the car! Rather, take a group shot and tag everyone in it so you get lots of positive comments. When the hiring manager sees this, he/she will be in love.
Another great example: Take note of Vanessa Rees’ Instagram feed. Yes, she’s a super talented photographer, but regardless of that, she keeps her feed professional and full of personality, which sets her apart from the rest.
3. Increase Your Following and Network: As with any other social network, if you want to increase your audience, you need to be consistent and you have to reach out and make new friends. If you are lacking followers, then participate in local events with other instagramers. This map has tons of meetup groups from all over the world. By meeting fellow instagramers you will increase your following AND you’ll get to network.
Not long ago, Vancouver photographer Alex Strohl joined a local meetup, where he networked with a few peeps, who – turns out – needed some photographers to travel across Canada to take photos of amazingly beautiful sights, and 1,2,3, Alex was selected. See? Awesome things can happen when you meet new people!
In this day and age when competition is high, we must make use of all the tools available to us to land the job of our dreams. Go forth, and instagram!