What words tell your brand story? How do you maintain your brand while working as an influencer for another? What makes you credible to your audience and to the PR teams you work with? In this session on Key Messaging For Bloggers: How To Get Your Message Out To Readers, Brands, and PR Agencies, Heather Travis will help you develop your key messages and craft your authentic brand story for the long term. You’ll walk away from this session with a deeper understanding of public relations and blogger relationships, as well as a foundation of key messages for your personal brand and the tools to help you develop more in the future.
Heather Travis is a PR professional, freelance writer, artist, and lover of all things creative. She has extensive experience developing and implementing integrated public relations and marketing programs for agricultural brands, appliance and lifestyle brands, as well as high end sporting goods. Heather is a DIY junkie with a mean power tool addiction, and can often be found painting and refinishing junk yard and antique market finds and sharing these transformations and more on her blog Heather In Heels. Connect with Heather on Twitter and Instagram.