While design and lifestyle blogging is arguably one of the funnest online realms to partake in, it’s still a lot of work. Between each post’s prep, creation and promotion, a single article can end up taking hours of your time. What’s the point of doing all that work if it’s not getting to new readers? One of the most important aspects of your website is SEO. It’s one of the only effective ways to expand the reach of your blog to people outside your existing network.
The downside? It takes time!
It’s likely that you’re not always going to have time to incorporate every SEO tactic in every blog post, but you do always need at least a little SEO in there somewhere. So what are the most important aspects of SEO to utilize in each and every post?
Keyword research is the heart of SEO. If you don’t know what people are searching for, you can’t direct your content towards your demographic. Do your keyword research and use that information to optimize your keyword hot-spots. Areas like title tags, metas, and H1’s should always include keywords.
Use Your Image ALT Tags
The image name is a great place to utilize keywords, but did you know that your image ALT tags are just as important to Google as the title itself? Adding extra information in the ALT text of your pictures gives you a bigger opportunity to reach a larger audience because you’re targeting people who are searching for a variety of applicable things, not just one keyword or topic. As a majority of your traffic will likely come from image searches, this is the easiest way to improve your SEO.
Be Aware of Your Keyword Density
When writing content with SEO in mind, you’re essentially writing for two different things: Your audience and search engines (like Google and Bing). Using too many keywords can make your content sound spammy to readers, but not using enough will leave you overlooked by Google. Always check your keyword density before publishing posts to ensure you’re targeting both entities!
Always, Always, Always Include A META!
You know when you Google something and there’s a small description about the website, the blog post, or the whatever-it-is-that-Google-is-showing-you that shows up under the headline? That’s your Meta! It’s 160-characters of keyword-rich information that will make readers want to click on your blog more than someone else’s. If you don’t write your own Meta, then Google often chooses 160-characters from anywhere on that page that they deem appropriate (which is kind of a risky thing to leave up to an Internet robot!). Make sure you include a Meta so you have the power to decide how you appear to the masses.
Not On The Front Page? Don’t Sweat It
Being in the top spot of Google used to be the main goal in writing SEO, but new updates are forcing a change in that mentality. Thanks to things like G-Mail, Facebook, Twitter and Pinterest, Google now has a good idea of what each individual user is looking for. Just because you’re not showing up on the front page of your Google doesn’t mean you’re not showing up on the front page of potential readers!
SEO is always evolving. What would have gotten you to the top of Google four years ago may be what gets you blacklisted today (I’m looking at you, keyword stuffing). Staying onto of the ever-changing SEO trends is the only thing that will keep your site visible online.
Image Credit: Glitter Guide
Connect with Nicki at BlogPodium during her Essential SEO workshop. Networking is an invaluable skill for any entrepreneur, but it can only get you so far in the online world. In order for your brand to expand on both a national and global scale, you need to be easily accessible on search engines, and developing a firm grasp on the ever-evolving SEO concepts is the only way to do it! In this seminar, you’ll learn what SEO is, how to apply it to your website, why keywords are the most important part of your blogs, and insightful tips and strategies on how to get your website to the coveted #1 spot on Google.