Stephanie Sterjovski knows a thing or two about starting a successful blog. Since launching her blog and shop in the summer of 2012, Stephanie has caught the attention of notable brands such as J.Crew and Roots, had prints featured in HGTV Magazine and RUE and become a contributor to TheKit.ca and Fashion Magazine’s Style Panel. What attracts readers to Stephanie’s blog? We’d say its her playful style and friendly writing. Here’s Stephanie’s five tips on finding your authentic blog voice:
- Write how you talk. When readers arrive at your blog, they feel like they’re having coffee with a good friend.
- Only write about what you love. This becomes especially important when we get in to sponsorship/monetization territory. I personally feel that collaborations should be reserved for products you truly believe in.
- Keep writing. When I look back at my archive I have noticed such a difference in my posts. It’s because I continued at it, and kept writing that I was able to improve my communication skills and really find my voice. Sometimes you have to just keep at something to get really good at it!
- Promote what you love, instead of bashing what you hate. This quote gets passed around all the time on-line, but rarely applied. While it’s okay to be real and express your emotions, don’t use your blog as an outlet to complain, hate etc. This goes the same for social media; nobody likes a Wendy whiner twitter feed. Spread positivity.
- Be genuine. Blogs to tend to have a squeaky clean image of what life is supposed to look like. While nobody needs to see or read all your dirty laundry, I believe in bringing in some realness to your blog. Share a personal story, or thought if you think it will help others. Most times these posts get the most traction and resonate with readers on a deeper level, because it gives insight in to who the person behind the screen really is. It helps your readers engage in your blog, your story and what you have to say.