When I first started blogging, it was like an online journal to record my thoughts. I posted whenever I felt like it. I posted any topic that came to mind. It was wordy, long-winded, and didn’t include many pictures. Surprisingly, people still read it, and the comments flowed freely. My teenage angst now makes me cringe a little but thankfully, the skills I learnt in HTML and layout design continue to be useful!
In order to get serious about your blogging, getting organized is a must. On our site, we have found an editorial calendar to be powerful tool that helps us organize posts months in advance. However, there are pros and cons to using such a tool.
+Visual representation of content
I am a visual learner. It helps me to be able to see our colour-coded calendar. We write the titles of sponsored posts in red. If we do not yet have a post idea for that date, we highlight it in bright yellow. We add in any notes, thoughts or edits we have in advance to remind ourselves.
We are big on holidays! We like to schedule them into our calendar in advance and work our way backwards as the content does better if posted a bit in advance. We will colour the date of the holiday and then schedule our holiday content titles in the same colour. If we don’t yet have a title, we just shade the box.
+Following a scheme & work flow
We try to keep our content in a similar flow on a weekly basis. By writing this in on our typical days across the yet-to-be-filled calendar, we ensure our readers are getting the content they are looking for each day.
Our current posts usually follow this work flow:
Mondays: Montessori, Get Outdoors or Holiday Mantels
Tuesdays/Thursdays: Free for All of Décor, DIY, Kids
Wednesdays: World Wide Wednesdays (content curated collections)
Fridays: Sponsored Content
Saturday: Quick & Easy Recipes
+Multiple authors communication
Although Andrea and I have been friends for a long time – we haven’t yet perfected the art of reading each other’s minds. Adding topics to the editorial calendar allow us to bounce ideas off each other, negotiate who is doing what, and help each other out with quick changes or edits.
-Potential loss of spontaneity
Depending on how committed you are to your calendar, this could have a negative effect on your writing style. Writers choose to write what they are feeling passionate about. If there is a week of holiday content before your post goes live, this can be dejecting when you just can’t wait to share.
Tip: Consider your calendar flexible – if the right opportunity or amazing post comes to you, make sure you can shift your content to make it fit.
If you are not into one of our/your current categories, this may have you feeling restricted that you have to post one on that date. If you’re not cooking and developing recipes, then a post on Saturday for Quick & Easy Recipes can feel like a big drag!
Tip: Find ways to make content fit into a box (or right outside of it) – recipes for instance could be a sponsored post with a recipe attached using a product, or think outside the box with a craft recipe for paper mache!