Did you know that every single fact in a magazine is double-checked for accuracy? After a story is written and edited, a fact-checker verifies all of the information, including names, dates, spellings and events. Sometimes this is done by cross-checking against an official website or press release, or by speaking with a PR agent or other company representative. And sometimes it means asking a homeowner to turn their chair over and confirm that the underside is marked with an authentic Herman Miller sticker or tag, and that they’re not just sitting on an Eames-“style” chair.
Why go to all this extra work? Besides being on the hook for potential lawsuits, double-checking that the facts are right also helps a magazine build trust with its readers and contributes to its reputation as a reliable and professional publication.
While bloggers don’t need to hire another person to go over everything, they should look over their work to ensure it’s accurate.
Before you hit Publish, read your post one last time, comparing it to your source material. Did you spell that designer’s name right? How about the quirky spelling of that product line? Did that celebrity actually design that furniture or did she just license her name to the brand? Is the price of that mirror in U.S. or Canadian dollars?
If you make the effort to get things right, your readers will trust you, and that will help you stand out as an authority among a sea of design blogs. Plus, if brands know you’ll get the facts of their products, events and launches right, they’ll respect your professionalism and be more likely to work with you — meaning you could make more money from your blog. The extra time double-checking your work is worth it.
Want to improve your blog with more proven strategies? Come to Corinna’s BlogPodium conference session, “What Bloggers Can Learn From Magazines,” Sept. 21 at the Hyatt Regency in Toronto.