Your favourite brands and their PR agencies are starting to notice you. Now what? It’s time for a commitment. How do you turn one-off brand projects into an ongoing, committed relationship? How can you enjoy creative freedom, get more appreciation, AND get paid more? PR/marketing and business strategist Keka DasGupta will share her insights in her session on The Blogger/Agency Pre-Nup: Negotiate Win-Win Partnerships with Big Brands. Keka has been at the brand negotiating table both as an in-house representative and as agency counsel for years – hearing what she has to say gives you a chance to be ‘a fly on the wall’ in negotiations from the brand marketers’ side. This session will arm you with intel to create your ideal win-win partnerships.
Keka DasGupta is an award-winning PR/marketing and business strategist with 20 years of experience in both corporate and agency settings. She has worked with several globally recognized brands including: Disney, Nike, American Express, Johnson & Johnson and Schwarzkopf, to name a few. Her career began at IKEA, where she quickly moved up the ranks over 7 years, and served as their media relations specialist and national media spokesperson. Keka then moved on to DDB Public Relations where she helped to exponentially grow their client roster, revenue, and quadruple its staff in four years. Today, Keka is an entrepreneur with multiple ventures, including her boutique marcom agency, Precision Marketing Group Inc., known for offering strategic planning to hack business growth for high-performing entrepreneurs.
You’ll gain a ton of valuable info in this session, as Keka loves pulling back the curtain and sharing behind-the-scenes intel from corporate boardrooms to help today’s savvy influencers create better win-win partnerships with forward-thinking brands.