The internet is a maze of content and with an ever-changing landscape (not to mention social media algorithms that shake things up every few months), it’s becoming harder to make your brand stand out. In her seminar on Building a Sustainable Online Brand, Lauren will share strategy and tips for creating an online brand with longevity, including:
- Brand identity: building your foundation + defining who you are
- Authenticity: what it means + why it’s important
- Collaboration: how to build awesome and positive relationships with brands and content creators
- Growing + evolving: what’s next for your brand
Lauren McPhillips is perfectly poised to present on this topic, having blogging experience as well as a PR background. She is the writer and photographer behind This Renegade Love, a Toronto-based blog that encourages readers to build a badass life for themselves through honest content on blogging + branding, travel, wellness, giving back and entrepreneurship. Prior to launching This Renegade Love, Lauren spent 10 years in editorial at Style at Home magazine before taking on the PR & Brand Partnerships manager role for Contiki. In the two years since launching her blog, Lauren has worked on campaigns with Smashbox, Google, Indigo, Starbucks, Porter Airlines and CIBC, to name a few. Lauren is a champion for authenticity and built her loyal online following organically with the belief that it’s better to be relatable than aspirational.
Add this session to your schedule: http://sched.co/AjLq