Influencers and brands have been collaborating since the dawn of the blog. And while the nature of these partnerships have evolved over time, the core of a meaningful and sustainable partnership remains unchanged – developing mutually beneficial relationships.
In this session on Influencer & Brand – Designing a Mutually Beneficial Partnership, Leslie Biggley of The Leslie Style teams up with Jason Durkee from Delta Faucet Canada to partake in a panel discussion to share insights from both the blogger and brand’s side. They’ll share tips on how to best engage, how to use these partnerships to grow your own personal brand and presence, and how to get the most out of today’s model for influencer and brand collaborations.
Leslie Biggley is the renovator and interior designer behind The Leslie Style. She juggles her day job, two daughters, and a ferocious appetite for overhauling homes, of which she and her husband renovated 4 of in the past 6 years, transforming those spaces with her airy, modern, feminine style. Now tackling their fifth home renovation, rumours are circulating that the project will be filmed for television. A year ago, she took to sharing her passion for renovation with the world on her blog, and since then, her epic transformations have been featured by The Toronto Star, CBC News, Better Homes and Gardens, Glitter Guide, and Style Me Pretty Living.
In the last year, Leslie has nurtured lasting relationships with National brands like Delta Faucet and Canadian Tire. In September, she’ll join a group of honoured bloggers at the Better Homes and Gardens Stylemaker event in New York, as she is one of this year’s Stylemakers. Leslie believes that she has the power to change the world, one dated house at a time, and has no plans on stopping… in fact, she’s just getting started. 😉