You’ve signed up for your speed networking appointments. Now what? Are you ready to rock your seven-minutes with the brands? Here’s some Tips and Best Practices for Speed Networking:
Expand Your Network:
Depending on what blog niche you’re in, certain brands might seem like obvious partners. But think outside the box and you can work creatively with many of the brands present at BlogPodium. A few examples:
- Food and health bloggers: Kitchen essentials with Wayfair; Easy budget-conscious lunch ideas with Giant Tiger; food labelling and organization with Staples;
- Fashion and beauty bloggers: bathroom and vanity must haves from O.Co; fall fashions from Giant Tiger; bringing fashion-forward paint colours into your home with PARA Paints
- Parenting: Weekly cleaning tips with Quickie; creating a safe family home with First Alert; designing an adult retreat with Metrie mouldings and Masonite doors
- Design and DIY: Renovation clean-up tips with Quickie; garage organization with Bernardin jars
Bottom line: make appointments with all the brands if you can. If a future opportunity presents itself, you’ll already have made a connection.
Practice Your Elevator Pitch:
Get the most out of your time by practicing your 60-second speech. In a concise way, tell a brand who you are, what you blog about, and what makes you unique. Are you known for something or blog about a specific niche? What’s your strength – blogging/instagram/high engagement from your followers? What makes you stand out from all other bloggers?
Provide A Media Kit:
You won’t have a time to tell a brand everything about you so provide them a media kit they can review later. Key elements to include:
- your bio, photo, and contact info
- demographic of your readers
- key statistics like monthly page views and unique visitors.
- highlight past collaborations you’ve done (and the impressive results!)
- include information on upcoming projects or post ideas
- identify sponsored product opportunities or creative ideas for collaboration. Include timelines if you have them
Do Your Homework:
Come to the table knowing a bit about how the brand currently works with influencers. A google search can help you uncover if they have brand ambassadors or a blog crew you’d love to be part of. Do they work primarily with instagrammers or are twitter parties their thing? See if they are already doing great things you want to be a part of – or if there’s an opportunity to do something new they haven’t thought of yet.
Tailor Your Pitch:
If there’s a specific collaboration idea you had for working with this brand, tell them! Are you excited about trying one of their products? Or do you have a project idea that would showcase their brand in an authentic and compelling way? Use your time to get them interested in your idea and wow them with your personality.
Brands will have upwards of 30 individual appointments with bloggers at BlogPodium. Keep yourself top of mind by following up in the weeks after the conference. Send a note (perhaps referencing something that came up in your 7-minute conversation to help them remember who you were) and provide additional information or request a follow up meeting.