Although many bloggers sit down to write a post whenever the mood strikes, the smart ones use an editorial calendar to plan their content. Put simply, an editorial calendar is a schedule of upcoming stories and themes. Magazine editors have been using them for eons, and here’s why bloggers should follow their lead:
- An editorial calendar helps defeat Blogger Burnout. When you’ve spent time planning upfront, sitting down at your keyboard to write a post become a less onerous task: you already know what you’re supposed to be writing about!
- It makes your content better. Looking at the big picture allows you to balance the variety of stories you publish; spend more time thinking and planning them, as well as writing and polishing them. One’s first draft is rarely one’s best; why make it public when you can do better?
- It keeps your posting schedule consistent. Not only will an editorial calendar help you meet your self-prescribed three-post-a-week minimum, it will also help you plan for similar content to appear on the same day of the week; for example, a shopping column every Thursday, a DIY project every Friday. If readers know when to expect the next post — even if you don’t blog every day — they’ll be more likely to come back again and again.
To find out more about how to put together an effective editorial calendar — plus learn more tricks from magazines — attend Corinna’s BlogPodium session, “What Bloggers can Learn from Magazines.”