Avery Swartz is a Toronto-based award-winning web designer, consultant, speaker, and tech skills instructor. If picking a colour palette and fonts for your blog is a mystery to you, then you’ll want to check out her seminar on Creating A Style Guide For Your Blog.
If I was going to a web designer’s desert island, and I could only bring one designer tool with me, it would be typography. I truly believe that typeface choice and presentation (including the size, style, and weight of the font, and the space between and around the type) can have the biggest single impact on your website or blog… maybe even more than colour. (bold statement, I know)
So how do you work great typography into your blog? The good news is, it’s easier than ever, and you have a multitude of choices for type on the web (unlike years ago, when we could only work with “web safe fonts”, we now have thousands of fonts to choose from online, through font services). But all of that choice can be overwhelming.
Here are some tips for you:
- Buy real fonts. The free ones are junk. Skip Google Web Fonts and spend just a few dollars to get gorgeous, professionally designed typefaces at Typekit, Webtype, or Fontdeck.
- Only pick two fonts. Seriously. Or even just one, if it comes in a variety of weights. Resist the urge to make things busy. Gorgeous type will stand on its own. You only need one typeface for headings, and one typeface for body text.
- Get inspired. Sometimes you have to see it to know if you like it, so there are lots of galleries and showcases you can check out, featuring gorgeous web type. Check out:
If you want to take a deeper dive into web typography, check out the excellent article Upping Your Type Game by designer/letterer/illustrator Jessica Hische.
[image credit: Type Nerd temporary tattoo, from Tattly. It’s highly likely I’ll be wearing one of these at BlogPodium.]